Destin to help people with their feet. That seems to be my calling. Im’ Bill, Dave’s partner here at Lion Footwear Direct. I have been fitting shoes and helping relieve sore feet for 35 years. Truth is I started young, as my father was running a small group of 86 shoe stores called Browns Shoe Fit. I learned to recognize plantar flatia problems (Sore Feet and aching arches) in the customers who had been mis fit or wearing poor quality, yes cheap, shoes. I became a trained pedorthest, (CPED) building custom orthotics for athletes and patients from all walks of life costing them hundreds of dollars.

I then became determined to work with companies, marketing and designing better shoes for people who worked on their feet. Building in features that help feet feel better. 

I began my career in footcare at retail but soon moved into the manufacturing side of things at SAS or San Antonio Shoe Company. That proved to be less of a challange and a better fit came along with The Rockport Company then HH Brown,( Soft Spot, Born, Nurse Mate) then to Airwalk, Skechers, back to Rockport then in 2003 Crocs.

 Since 2000 I have worked with Dave on building Lion Footwear Direct into a site for people who work on their feet. A place to find shoes that help your day be more comfortable. All at a great value and no hype just good customer service and product.

I now also own a national marketing firm called B&C Marketing. We market and manage sales and product marketing for Springboost, Moskito, and Redi-Thotics. We also play in the fashion and Sporting good worlds with brands like Ed Hardy, Julbo, Insect Shield, Mossy Oak, Sloggers, and Cold Snapp.  I travel all over the country working with all footwear retail. We work with Zappos, Dillards, Macys, Shoebuy.com, shoe.com, Nordstrom and many others. Look for my travel notes on places to stay (Hotels) and eat and my choices of where not to as well.

Watch for our new Green products coming soon from Eccobabble

Until next time, Happy Workin